C2C Program Background

Campus to Corporate (C2C)

Program Overview

Preface

Every year, our educational institutions produce thousands of graduates and postgraduates from diverse fields, eager for corporate jobs. While these young and vibrant talent pools possess theoretical knowledge and participate in practical projects during their courses, they often lack the orientation needed to align with corporate expectations and establish a strong career foundation.

As new joiners settle into their roles, the initial excitement often gives way to job pressure due to minimal guidance and supervision. A comprehensive orientation program is crucial to ease this transition and enable the required job readiness, offering awareness on the practical nuances of the job roles, key domain concepts and their application, and hands-on experience with essential processes and job skills.

The Road Map

The Road Map

The Approach

Enable

with the required knowledge & skills and their application

Assimilate

with the work culture and nuances of the ecosystem

Accelerate

career growth with the right professional attributes/skills

  • Candidates from different educational backgrounds have varying levels of BFSI industry awareness. The first step is to ENABLE them with essential BFSI concepts, terminologies, methodologies, systems, processes, and skills. This knowledge is further solidified when the candidates get the opportunity to apply the knowledge and practice the skills through case studies, role plays, real field experiences, presentations, and activities.

  • The next step is to ASSIMILATE the learnings and become conversant with the nuances of the BFSI ecosystem, including work culture, work expectations, transitioning from campus to corporate mindset, and most importantly, how to align seamlessly with the regulatory environment, stringent processes, customer preferences and constantly changing landscape. This critical step ensures mental comfort and ease in navigating the dynamic, demanding work environment.

  • The final step is ACCELERATE, focusing on essential power skills for today's corporate world: social skills, communication, emotional intelligence, character traits, and leadership. These attributes help in being a team player, handling tough conversations, building relationships, making decisions, managing priorities, embracing change, and managing stress effectively.

The Methodology

The mode of delivering the learning curriculum will be a blend of synchronous mode (instructor-led sessions in classroom and on virtual platform) and asynchronous mode (self-paced learning aided by articles, short videos, home assignments, pre-reads, handouts, job aids and other performance support materials).

To facilitate the learning process, the learning content has been made engaging and interactive to enhance the comprehension and retention of concepts. Active learning methods have been incorporated so that participants can engage in their learning by thinking, discussing, experiencing, and creating.

Methodology

The Curriculum

Industry and Domain Knowledge

  • About the BFSI Industry
  • Financial Markets and financial instruments
  • Banking sector: Working of a Bank, banking products
  • Mutual Fund: Working of a MF, different fund options
  • Non-banking sector: NBFC, Micro-finance, etc
  • Government products (savings and retirement)
  • Insurance sector: Life insurance, General insurance and Health insurance
  • Life Insurance: Concepts, terminologies, important products and processes

Art of converting a Prospect to a Client

  • The Buying Process
  • Steps to convert a prospect to a client
  • Need Analysis and Objection handling
  • Sharpening client interaction skills, Effective positioning of products/services
  • Skill models, Skill practice (demo, practice and feedback), Skill drill

Navigating Change (Campus to Corporate)

  • Corporate work culture, work expectations, work etiquettes
  • Understanding the big picture: Regulatory environment, process oriented, digital disruptions, technological enablement, customer preferences, savings behavior, business metrics of companies
  • How to ace job selection process: Building resume, Cover Letter, LinkedIn profile, Mock Interview

Professional Skills

  • Communication skills: verbal, non-verbal, written, listening
  • Social skills: Trust and relationship building, Influencing, Collaboration
  • Emotional intelligence
  • Personality, Character traits, Values and Ethics
  • Leadership skills: Team Management, Prioritisation, Time Management, Goal Setting